Kudos to Legos! Lego has pledged to collaborate with the Geena Davis Institute and UNICEF to remove gender biases and harmful stereotypes from its products and marketing.
It also published a 10-step guide for inspiring inclusive creative play and is releasing short films to highlight inspiring and entrepreneurial girls as part of a new “Ready for Girls” campaign.
https://seejane.org/wp-content/uploads/LEGO-10-Steps-Infographic.pdf