How Linda Alvarado Went From Manual Labor To Becoming One Of America’s Richest Self-Made Women

Dec 28, 2021 | News

By Maria Abreu and Christopher Helman

This Denver tycoon defied convention to crash the gates of construction, fast food and Major League Baseball. It’s a long way from her family’s two-room adobe house without indoor plumbing.

Linda Alvarado wends her way, politician-style, to her seat at Major League Baseball’s 2021 All-Star Game, pausing to hug or chat up everyone from Roy working the concession booth to Colorado Rockies CFO Hal Roth. As a pregame tribute to Hank Aaron begins, she pulls up on her phone a photo of herself with the late Hall of Fame slugger. “Baseball is in my blood,” she declares. Dressed in a purple suit that matches the Rockies’ dominant uniform color, Alvarado is more than just another uberfan. At the request of Colorado’s then-governor, Roy Romer, she became part of the team’s original investor group in 1991. Her stake was a tiny 1%, but significant: She was the first Latino owner in MLB, and the first self-made female owner. “It wasn’t my husband,” she says. “It was me. My money.”

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