Business owners know their product inside and out. But it’s just as important that they know who they’re creating products for. Digging into the data from your website or app is a good place to start when trying to learn about your customers. Google-supported trainer Petia Abdur-Razzaaq returned to our small business webinar series for a session on using the search giant’s free analytics program, Google Analytics. The concepts from her presentation apply to whatever analytics platform you choose.
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