As Robert Greene wrote in his book, The 48 Laws of Power, “… your reputation is the cornerstone of your power. It will protect you and help influence how the world judges you, at least to some extent. Reputation is like a wizard: With a wave of the wand, it can double your power and drive away your pursuers. Whether the same deeds look great or terrible depends a lot on the reputation of the doer — who, in our case, is an entrepreneur.”
How can you create your management philosophy, master the ability to make an impact beyond your business and make it work for you? All of it is about building a powerful personal brand, which reflects who you are and what your company is. Your reputation may even determine the business value for investors or partners. The importance of embracing personal branding is noticeable to many well-known entrepreneurs, athletes and even scientists. So, here are a few tips for building a reputation that will become a real asset for you: