Consumers are increasingly concerned about being “hacked and tracked” through their tech devices. Nearly 6 in 10 respondents to the Connected Consumer survey worry that their devices are vulnerable to security breaches, and the same number are concerned that organizations or people could track them through their devices.
Sixty-seven percent of smartphone users worry about data security and privacy on their phones, and 62 percent of smart home users worry about the same on their smart home devices—up 13 and 10 percentage points, respectively, from 2022.