1.7 billion users can’t be wrong. TikTok’s short-form video and swipe style has been proven to spark and keep people’s interest. And while the platform is synonymous with fun challenges, dances and lip-syncs, it increasingly represents a powerful platform for professionals to share and consume information.
TikTok emerged as an entertainment platform in September 2016, but it was during the pandemic that the app had rapid growth. In fact, in 2020, 2021 and 2022, TikTok was the most downloaded app. Not only was the number of people using TikTok increasing, but the amount of time users spent on the app was also increasing. According to Oberlo, the amount of time users spent on TikTok each day from 2019 to 2022 has increased by 24.6 minutes, and predictions show the amount of time is continuing to increase — meaning it’s not too late to join TikTok and reap the benefits.