Is poor writing costing your company money?
If staff members go back and forth trying to clarify a murky email, the team loses time and productivity. Foggy communication also affects engagement as employees tire of trying to decipher unclear messages.
If business development team members fail to accurately present the value of your offering to their prospects, you lose sales.
If customer service representatives offer ambiguous solutions to customer problems, customers may become dissatisfied, which ultimately leads to lost repeat sales and a poor reputation.
And let’s not forget the typos in websites, blog posts, and templated emails that damage branding.
If your organization suffers from any of these problems, writing needs to become a priority.
Studies indicate that corporations lose upwards of $400 billion annually because of poor writing. That’s over $1 billion daily. This staggering figure points to the losses in sales, productivity, staff, morale, and branding that are directly connected to unclear or careless writing.
As a business leader, you might think that coaching your team in writing skills is outside your core responsibilities. However, investing time and energy to develop this vital skill in your workforce will pay off in the long run.
Here’s what you can do to improve writing in your organization.