With the right preparation, U.S. businesses can enjoy a number of benefits from going global.
Scaling abroad has the potential to increase a company’s market reach and revenue, give it access to a new pool of talent, and diversify its assets. In a 2021 survey of companies in the U.S., U.K., France, and Germany by the international employment firm INS Global, 42 percent of the businesses considered their best growth opportunities to be outside of their domestic market.
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