In the world of marketing, the ability to influence perceptions is paramount to driving growth and revenue. One of the most sure-fire and overlooked ways of breaking into the minds of others is by consistently featuring you and your brand on TV news.
In particular, regional TV media coverage can certainly amplify your local marketing efforts, and it’s also a great way to position yourself as a thought leader or authority in your field. Should your story be genuinely impactful and relevant to the mainstream, there’s also the chance to be picked up for broader coverage on more national platforms.