Houston, Texas– A Sacred Choice Funeral Home is proud to announce it has been honored with the 2025 Pursuit of Excellence Award from the National Funeral Directors Association (NFDA). This recognition places A Sacred Choice Funeral Home among an elite group of just 271 funeral homes worldwide that exemplify excellence in service, innovation, and community engagement. The Pursuit of Excellence Award is reserved for funeral homes that uphold the highest ethical and professional standards while delivering outstanding care to families and meaningful contributions to their communities. Honorees demonstrate a commitment to continuous improvement and must exceed stringent business standards across key areas, including compliance, staff development, family service and public outreach.
To qualify for this prestigious honor, A Sacred Choice Funeral Home met or surpassed comprehensive program criteria, including adherence to federal and state regulations, a strong focus on staff education, and active involvement in the community. The award also recognizes efforts to provide compassionate support to grieving families, share knowledge with peers in the profession, and communicate effectively through marketing, public relations, and educational outreach. All participants in the program must also commit to the NFDA’s Pledge of Ethical Practices, affirming their dedication to integrity, honesty and accountability.
“We are honored to recognize A Sacred Choice Funeral Home with the 2025 Pursuit of Excellence Award,” said Jessica Koth, NFDA Director of Public Relations. “This distinction reflects an unwavering commitment to integrity, innovation and compassionate service. The dedication shown by this firm to their community and to continuous professional growth sets a powerful example for funeral service
everywhere.”
A Sacred Choice is truly honored to receive this award and recognizes how important it is to serve our
community. We are extremely thankful for the trust families place in us every day and want to thank
everyone who has supported us.
~Bery Crispin, Partner
More information about the NFDA Pursuit of Excellence Award program can be found at NFDA.org/PursuitOfExcellence. NFDA is the world’s leading and largest funeral service association, serving nearly 20,000 individual members who represent nearly 11,000 funeral homes in the United States and more than 40 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.