Last June, photographs of beach blonde Margot Robbie and bleach blonde Ryan Gosling, stars of the upcoming Barbie movie, went viral after they were spotted filming a scene dressed as the world’s favorite doll and her feckless boyfriend Ken, decked out in matching ‘90s neon workout gear and bright yellow roller skates.
A year later, with the arrival of the Barbie movie on July 21, superfans can now buy the exact gear they’ve been obsessing over. The $190 Barbie x Impala Rollerskates, are among more than 100 collaborations and branded partnerships parent company Mattel has signed to capitalize on the excitement for the Greta Gerwig-directed film, one of the tentpole movies of the summer.