Johnnie Walker is “using the Women’s World Cup to further its support of female athletes,” unveiling a new ad campaign starring “Ted Lasso” star Hannah Waddingham entitled “Match Day Memos.” From today through Aug. 20, people can “sign up online to receive these video memos,” which “include daily FIFA Women’s World Cup schedules as well as inspirational reminders and statistics to boost viewer support for women’s sports.” For every signup, Johnnie Walker will “make a $10 donation, up to $100,000 in total, to its nonprofit partner, the Women’s Sports Foundation”
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