Many solo entrepreneurs have heard that they should embrace “authentic” marketing—where they communicate the value of what they’re selling in their natural voice, not a canned marketing campaign. But how do you bring that idea to life in a small business that doesn’t have the budget for an outside marketing agency?
For insight, I spoke recently with Stacey Brass-Russell, host of the podcast Passionate & Prosperous and a business coach in New York City. She works with many of her clients on creating authentic, relationship-driven marketing—a “non-salesy” approach built on finding a genuine connection with their clients while delivering a product or service that gets them what they are looking for.