The piece profiles Nyrika Holkar, heiress of the Indian household-goods company Godrej & Boyce, and her mission to modernize the firm’s furniture business by pursuing Gen Z tastes, embracing digital direct-to-consumer channels, and countering global rivals like IKEA. It highlights how she is blending legacy craftsmanship with agile innovation in design, sustainability, and marketing to position the century-old brand for the next generation.
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