Olympian Alaysha Johnson’s Race To Reshape The Future Of Track & Field

Oct 18, 2024 | News

In the world of track and field, where success is measured in fractions of a second, Alaysha Johnson is focused on a different kind of time: the future. The 28-year-old Olympic hurdler has emerged as a notable force both on and off the track, challenging long-standing norms in a sport often resistant to change. Johnson’s athletic credentials are impressive: she’s one of the fastest American women in the 100-meter hurdles, with a personal best of 12.36 seconds. But it’s her vision for the future of track and field that truly sets her apart. Throughout her career, Johnson has consistently demonstrated a commitment to using her platform to inspire change and innovation in the sport—a mission that has guided her unconventional journey from NCAA champion at the University of Oregon to Olympic contender, shaping a career that’s as much about breaking records as it is about breaking molds.

Johnson’s path to redefining track and field began with an unexpected decision after college. Rather than joining established track camps, she chose to train at House of Athlete, a facility primarily used by NFL and NBA players. This choice raised eyebrows in the track community, but for Johnson, it was a natural extension of her ethos. “I always want to be on the edge of innovation,” she shared in our recent interview. By adopting training methods from other high-performance sports, she has not only enhanced her own performance but also challenged the track and field community to reconsider its established practices.

This independent spirit came to the forefront at the 2024 U.S. Olympic trials. While her competitors wore uniforms emblazoned with big-name sponsors, Johnson stood out in borrowed shoes and a self-designed kit. “I’ve never ever worn a shoe company kit,” she states. “I consciously decided not to promote brands for free.” This move was more than a fashion statement; it was a calculated decision to maintain control over her image and brand in an industry where athlete independence is often compromised. Johnson believes that athletes should be fairly compensated for their promotional value, challenging the traditional model of athlete-sponsor relationships and suggesting a future where athletes have more control over their personal brands.

Read full article (forbes.com)