Serena Williams has been named Ritual’s first-ever Women’s Health Advisor, using her voice and personal medical experiences, including a life-threatening pulmonary embolism after giving birth, to empower women to ask questions, read labels, and listen to their bodies. She emphasizes that fatigue or discomfort shouldn’t be accepted as normal and is actively working to instill body awareness and confidence in her daughters, Olympia and Adira, championing the message that “women deserve better” in healthcare.
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