This year’s most innovative companies in the Consumer Goods category aren’t those that sold high-quality, or even amazing, products. They are the ones that transformed how we think about about products altogether, often morphing their craft into practically an art form, or rethinking it in a way that led to a breakthrough. Among the 2023 honorees are brands that shook up everything from cookware and spirits to oral hygiene, home decor, and disposable cups.
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