Forbes reports that a select group of athletes competing at the 2026 Winter Olympics in Milan Cortina are also among the top earners in their sports, with freestyle skier Eileen Gu leading the list with an estimated $23 million in earnings over the past year and NHL stars like Auston Matthews close behind thanks to lucrative contracts and endorsements. Other high-profile names include Lindsey Vonn, Chloe Kim, and figure skater Ilia Malinin, illustrating how sponsorships and professional salaries can far exceed typical Olympic prize money for elite competitors.
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