Ty Haney, founder of Outdoor Voices, has returned at the helm to relaunch the brand after it shuttered its stores and was acquired by Consortium Brand Partners. In the meantime, she launched two ventures: Joggy (an energy drink) and Try Your Best, a loyalty platform, and initially declined to return because she was “busy” as a mother of two. Her comeback marks a new chapter, reopening Outdoor Voices with a fresh collection aimed at both millennial loyalists and Gen Z, reviving the “Doing Things” ethos through updated fashion‑forward designs.
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