The WNBA is rapidly growing into a major commercial league, with the New York Liberty now valued at $450 million and attracting high-profile investors and brand partnerships. Fashion and beauty brands like Off-White, Fenty Beauty, Coach, and Sephora are aligning with teams and the league, signaling a new era of visibility and marketability. Industry experts view this surge in investment and branding as a significant and strategic shift in women’s sports.
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