The women’s tournament has garnered just as much, if not more, attention as the men’s tournament this month, which is evident in the surge of ticket prices and overwhelming demand from years past. The root of this change can be attributed to several factors that have created a perfect storm for women’s basketball fever. The 50th anniversary of Title IX, record NIL deals, star players and an increase in media coverage have all played roles in why fans are flocking to games.
Women’s sports have broken several records in recent years including the attendance record for a women’s sporting event at the University of Nebraska and the first stadium built solely for a women’s professional sports team in Kansas City – just to name a couple. Now, data provided by TFL shows that the price of tickets to the NCAA Women’s Final Four and Championship games are hitting all-time highs and, in some cases, exceeding demand for the men’s games.