In 2017, Friends actor Courteney Cox and former L’Oreal exec Sarah Jahnke founded Homecourt, a “home beauty” business of sustainable and non-toxic home-cleaning products, room sprays, and candles. According to Jahnke, Homecourt has grown in sales by over 100 percent each year and, at the end of 2023, had 111 locations from 60 independent boutiques, showing the impact and success of celebrity brands. Cox and Jahnke jumped on the pandemic wave of home-cleaning and it has certainly paid off.
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