When Rihanna paused midway through her Super Bowl halftime performance to wipe the shine from her face with Fenty Beauty blotting powder, it was her flair for business, not her voice, that was momentarily on bold display. That three-second touch up, coupled with the bright lip she sported (Fenty’s new Icon Velvet Liquid Lipstick in “MVP” red) and the outfits worn by her backup dancers (from her Savage X Fenty lingerie line, of course), garnered the Fenty brand a cool $7.8 million in the first 12 hours after the game, according to Launchmetrics, which measures the monetary value of media marketing strategies.
713-782-3777
