Shop Small is our way of celebrating and supporting small businesses all year long. Back in 2010, American Express proudly founded Small Business Saturday® as a way to encourage everyone to Shop Small during the holidays. Since then, Shop Small has grown into an ongoing initiative for Amex and a year-round movement everyone can get behind.
Whether you’re in search of a good meal, a unique boutique, or simple essentials, use the Shop Small Map to find a small business near you.